The Tourism function is responsible for providing technical leadership, specialist advice and expert guidance on tourism-related matters across the implementation of the GREAT-TDP. The Unit provides technical inputs on tourism policies, legislation and regulations, tourism industry and business development, licensing and permits, destination planning, product development, marketing and branding, and other matters requiring specialised tourism knowledge.
Key functions
- Provide technical advice on tourism development and ensure project interventions are aligned with the National Tourism Master Plan, Tourism Policy, legislation and regulations.
- Coordinate tourism destination planning, branding and marketing, including the preparation and implementation of Tourism Destination Plans.
- Provide technical guidance on tourism licensing, permits, concessions and collaborative management to strengthen the enabling environment for tourism development.
- Coordinate and support nature-based tourism policy, regulatory and institutional reforms, including integration of biodiversity conservation and sustainable tourism principles.
- Provide technical oversight of the Matching Grant Scheme, including coordination of PAFs, monitoring of beneficiaries, compliance with the Matching Grant Manual and quality assurance of the grant cycle.
- Facilitate stakeholder coordination and partnerships among the Ministry of Tourism, Tasked Agencies, private sector, local communities and other tourism stakeholders.
- Promote community participation, livelihoods, entrepreneurship and private-sector investment through tourism development and public-private partnerships.
- Coordinate tourism-related research, studies and knowledge management, and prepare technical briefs, concept notes, policy inputs and other knowledge products.
- Monitor and report on tourism-related project activities and results, including field verification, indicator tracking and inputs to AWPBs, Semester Reports and Implementation Support Missions.
- Provide capacity building and technical support to Tasked Agencies, PAFs, Matching Grant Administrators and other stakeholders to strengthen implementation of tourism-related interventions.