Zambia Green, Resilient And Transformational Tourism Development Project

This component aims at strengthening Zambia’s tourism sector and improving its competitiveness through destination branding, tourism marketing, investment promotion, and improved destination management. It will support implementation of the Brand Zambia initiative, tourism marketing activities, development of the MICE tourism strategy, strengthening of the Zambia Tourism Agency’s ICT and institutional capacity, and investment promotion in coordination with the Zambia Development Agency. It will also strengthen the legal, regulatory and institutional framework for tourism, including tourism licensing reforms, regulatory impact assessments, green and climate-resilient tourism guidelines, and tourism facilitation at key border crossings. In addition, the component will expand support to MSMEs, tourism private sector associations, community-based entities and NGOs through technical assistance and matching grants to develop tourism products, improve businesses and facilities, access markets, create jobs, and increase community participation and benefits from tourism.

This Component aims at improving tourism-related infrastructure and access, particularly in priority destinations. Key areas of focus will include implementation of the Livingstone Development Program, improvements to transport infrastructure and tourism attractions in Livingstone, construction of selected visitor centres, enhancement of the Victoria Falls visitor experience, rehabilitation of approximately 9 km of the Mosi-oa-Tunya River Drive, and development of basic tourism infrastructure at selected sites. It will also support infrastructure investment plans, feasibility studies, detailed designs and other preparatory work, as well as capacity building for institutions responsible for planning, operating and maintaining urban infrastructure.

This Component aims at ensuring effective coordination, implementation and oversight of the project. It will support project planning, financial management, procurement, environmental and social safeguards, monitoring and evaluation, reporting, communication and stakeholder coordination.